Omnisend review
Cheaper alternative to Klaviyo with the same core toolkit
Best Match in Email Marketing & SMS · Free plan · from ~$16/mo · 4.8/5 from 5,800+ reviews
Omnisend covers the same job as Klaviyo for stores that run the standard flows: welcome, abandoned cart, browse abandonment, post-purchase. It bundles SMS and push, ships gamified signup forms, and its free tier includes live support. Segmentation is simpler, which for most stores is a feature.
Where it wins
- Roughly half Klaviyo's price at the same list size
- Email, SMS and push in one plan
- Migration from Klaviyo is a one-evening job
- 24/7 support even on the free plan
Where it falls short
- Segment builder is less flexible for complex logic
- No predictive analytics
- Template library is smaller
Skip it if
Your revenue depends on multi-condition segments like 'bought X but not Y, opened three of the last five emails'.
Features
- Same core flows: welcome, cart recovery, cross-sell
- Email + SMS + push notifications included
- Gamified signup forms (Wheel of Fortune)
- 24/7 live support on every plan, including free
Best for: Stores that want Klaviyo-style automation at roughly half the cost.