Wheelio vs WooHoo
Two Shopify spin-to-win & gamified popups apps compared.
Verdict
Wheelio is the market leader; WooHoo is the budget pick. They are not really competing: WooHoo is where you start, Wheelio is where you end up if the category becomes central to your revenue.
Wheelio (Best Overall)
The original gamified popup: wheel, scratch card, slot machine
From ~$14.92/mo (30k impressions)
Wheelio invented the gamified popup on Shopify and still ships the widest range: wheel, scratch card, slot machine, with email, SMS, push and Messenger capture. Pricing is by impressions, which is exactly what you do not want to pay by as traffic grows.
Pros
- Wheel, scratch card and slot machine formats
- Captures to email, SMS, push and Messenger
- Integrates with every email and SMS platform
- Mature targeting and analytics
Cons
- Priced per impression, so it scales with traffic not results
- Default designs need restyling to not look cheap
Skip it if: Your traffic is growing quickly. Impression pricing punishes exactly that.
WooHoo (Cheapest)
Free-plan popups and spin wheel with email sending built in
Free plan · from ~$7.99/mo
WooHoo bundles a spin wheel with standard email and SMS popups, a drag-and-drop editor and its own campaign sending. The free plan is real. It is the generalist's choice: less depth per format, more formats.
Pros
- Spin wheel plus regular popups in one
- Sends campaigns or syncs to your email tool
- Free plan available
- A/B testing on paid tiers
Cons
- Wheel customisation is shallower than Wheelio's
- Analytics are basic
Skip it if: You want the wheel to be the whole strategy. A specialist does it better.
Spec sheet
| Wheelio | WooHoo | |
|---|---|---|
| Our pick | Best Overall | Cheapest |
| Price | From ~$14.92/mo (30k impressions) | Free plan · from ~$7.99/mo |
| Rating | 4.6 | 4.6 |
| Best for | High-traffic stores that want every gamification format under one roof. | New stores that want popups and a wheel in one free tool. |
Frequently asked
Is WooHoo cheaper than Wheelio?
Wheelio: From ~$14.92/mo (30k impressions). WooHoo: Free plan · from ~$7.99/mo.
Wheelio or WooHoo: which should most stores choose?
Wheelio is the market leader; WooHoo is the budget pick. They are not really competing: WooHoo is where you start, Wheelio is where you end up if the category becomes central to your revenue.
Does WooHoo have a free plan?
Yes. Free plan · from ~$7.99/mo.