By Anonymous · 2026-09-02 · 168 views · 2 votes
Everyone on the US side seems to swear by SMS. We're UK, homeware, ~4k email list. The compliance side looks more annoying here and the per-message cost is higher.
Anyone UK/EU actually running SMS and seeing it pay for itself?
Marta_L · 2026-09-03 · 3 votes
UK client, fashion, ~9k list, ran SMS for a year. Verdict: worked for abandoned cart (one message, 1 hour after) and for a handful of drop announcements. Broadcast campaigns to the whole list did not pay for themselves and generated most of the opt-outs.
So: yes for one or two transactional-ish flows, no for campaigns. Keep it to that and it's profitable even at UK message prices.
Anonymous · 2026-09-04 · 0 votes
Helpful, thanks. Will try just the abandoned cart flow first.