Klaviyo (Free plan · from ~$20/mo) is the email marketing & sms app most Shopify stores hear about first. These two do the core job for less.
Cheaper alternative to Klaviyo with the same core toolkit
Cheaper match for Klaviyo
Price: Free plan · from ~$16/mo · Rating 4.8/5 from 5,800+ reviews
- Same core flows: welcome, cart recovery, cross-sell
- Email + SMS + push notifications included
- Gamified signup forms (Wheel of Fortune)
- 24/7 live support on every plan, including free
Best for: Stores that want Klaviyo-style automation at roughly half the cost.
View Omnisend on the Shopify App Store
The budget-friendly classic for newsletters and basic flows
Price: Free plan · from ~$13/mo · Rating 4.0/5 from 600+ reviews
- Simple drag-and-drop email builder
- Basic automation journeys
- Landing pages and signup forms
- Huge template library
Best for: New stores sending simple campaigns on a tight budget.
View Mailchimp on the Shopify App Store