Privy vs Poptin
Two Shopify popups & forms apps compared.
Verdict
Privy is the market leader and earns it at scale. Poptin covers the same core workflow for less, so unless you need Privy's advanced extras, Poptin is the better buy for most stores.
Privy (Best Overall)
Popups + email + SMS in one marketing platform
Free plan · from ~$24/mo
Privy combines popups, email and SMS in one platform, so the email captured by the exit popup goes straight into a cart-saver automation without another app. Targeting is deep. The price reflects being three tools.
Pros
- Popups, email and SMS in one place
- Cart-saver automations
- Advanced audience targeting
- Massive install base and documentation
Cons
- You pay for an email platform even if you only want popups
- Overlaps heavily with Klaviyo or Omnisend if you have them
Skip it if: You already run Klaviyo or Omnisend. You would be paying twice for email.
Poptin (Best Match)
Cheaper alternative to Privy for smart popups
Free plan · from ~$25/mo
Poptin is a popup specialist with the same targeting Privy offers (exit intent, scroll depth, cart rules, traffic source, country), gamified formats and A/B testing. It sends to your existing email tool instead of replacing it.
Pros
- Same targeting depth as Privy
- Works alongside your existing email platform
- Gamified formats and A/B tests
- Triggers by country and traffic source
Cons
- Smaller Shopify-specific install base
- Some templates feel generic
Skip it if: You want email sending built in. Poptin captures; it does not send campaigns.
Spec sheet
| Privy | Poptin | |
|---|---|---|
| Our pick | Best Overall | Best Match |
| Price | Free plan · from ~$24/mo | Free plan · from ~$25/mo |
| Rating | 4.6 | 4.8 |
| Best for | Stores wanting capture and email in a single tool. | Stores that mainly need capture popups, not a full email platform. |
Frequently asked
Is Poptin cheaper than Privy?
Privy: Free plan · from ~$24/mo. Poptin: Free plan · from ~$25/mo.
Privy or Poptin: which should most stores choose?
Privy is the market leader and earns it at scale. Poptin covers the same core workflow for less, so unless you need Privy's advanced extras, Poptin is the better buy for most stores.
Does Poptin have a free plan?
Yes. Free plan · from ~$25/mo.